Should My Wannabe Influencer Pal Cease Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her create material.

I appreciate that she has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, altered, or shared for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an viewership that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can get us: an opening. I understand not everyone likes being on camera, but sometimes spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal videographer, but friends support one another in small ways. My assumption was filming a clip now and then would be enjoyable for her. Creativity flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and steering clear of angles that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She must to honor her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Chase Allison
Chase Allison

A seasoned gaming analyst with over a decade of experience in online casinos, specializing in slot mechanics and player psychology.